Website for store of tableware Farchy
The main aim of this project was to create a clean and simple UI to put the appearance of tableware and decor items at the foreground. That’s why I used a simple sans-serif font. I used a serif font only in large headings to create a graceful atmosphere. As I expected, more than 60% of the website traffic is made with mobile devices. I took this into account since the start of the project by creating easily scalable layouts and assets. I keeped the page structure clear and concise through the website. I created some subtles animations and interactions to support the content in a nice way.
It was necessary to design visual style and ux that make the product stand out on the market and emphasize its uniqueness. What are the key things I need to convey to the audience? This is exclusive, quality, beauty.
Farchy is an online store of designer tableware and decor items. It positions itself not as a mass market, the store sells designer items, sometimes even limited editions. The target audience is passionate about art and wants to show their exclusivity in choice and taste.
